Hi, I'm Joel
I design systems, both technical and human. CTO at Agility CMS, building AI-native content infrastructure for 21+ years without a dollar of VC. Football coach, theatre performer, small town Ontario dad. Here's my story. Want me at your event? Let's talk.

Day Two: Conic Hill and the Bonnie Banks of Loch Lomond
Day Two of the Scotland trip. Up Conic Hill at Loch Lomond, an old song my dad used to sing, stone steps on the way down, a stop at Luss, and on to the Kings House on the West Highland Way.
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Scotland, Day One: Edinburgh Before the Group
Arrived in Edinburgh at 8am on almost no sleep. A walk to the Botanic Gardens, a lovely brunch, and a few hours to myself before the group meets at noon.
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Day One: Edinburgh, Arthur's Seat, and the Closes off the Royal Mile
The first day of the Scotland expedition. Seven of us, two guides, a National Geographic photographer, a hike up Arthur's Seat, and the quiet closes hiding just off a very crowded Royal Mile.
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Trilliums on the Hog's Back
Fifteen kilometers on the Green A loop in Northumberland Forest. Three laps of the Hog's Back to prep my legs for Scotland. And the trilliums everywhere, just doing their thing.
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A Dad's Cut: Harry's Sophomore Season at Guelph
Filming every game on a Sony a6700, watching my son catch two touchdowns in a near-impossible comeback against undefeated Laurier, and figuring out what it means to be useful as a football dad.
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Worse Than Smoking? Claude Code Remote Control
Over the weekend I replaced doom scrolling with Claude Code remote control. This might be the new smoking for the age of AI.
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Sodden at Orono Crown Lands
A short rainy hike at a new spot, a small wardrobe lesson learned, and a very kind barista who pretended not to notice.
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Back from the Agility CMS Mexico Retreat
A week in Mexico with the Agility CMS team. Strategy resets with the exec team, leadership training with our Senior Managers, dine-arounds with the full crew, and an epic excursion to Tulum, sea turtles, and a cenote.
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What's In My Bag
Packing for a work retreat in Mexico. Everything I need to be productive, sleep well, stay healthy, and have a little fun, all in a carry-on.
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Sam Altman: When People Tell You Who They Are
Sam Altman published a personal treatise after someone threw Molotov cocktails at his house. His candidness about his own flaws and his vision for AI democratization deserve both respect and scrutiny.
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